Should I shop ahead of Black Friday in 2019?

The short answer is yes. According to Kristen Gall, President of Rakuten Rewards, it used to be true that Black Friday and Cyber Monday were the best days for deals, but this is no longer the case. “Stores know that if they don’t sell their inventory during Black Friday, they will have significantly less time to sell it before everything goes to very heavy discounts,” says Gall. That means big, and early, savings for you.

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